While many casino marketing teams are capable of producing marketing plans, they often lack the time to do it.  Mountainview works with the marketing director, General Manager and marketing staff in developing the property’s annual marketing plan.  First, our team conducts an impartial situation analysis of the casino, the markets it serves and competition. Then the casino’s marketing team and our team develop realistic marketing objectives and sound marketing strategies to achieve the goals.  From those strategies a series of action plans are developed including all casino promotions, direct mail campaigns, e-mail campaigns, special events and advertising campaigns.  For each campaign, a measurement tool is put in place, and finally, an annual marketing budget is prepared.  These are then assembled in a written document that acts as a guide to success.  

The plan keeps the marketing team and property management focused on implementing strategies through measurable action plans that adhere to objectives and budgets.