Internet marketing
The days of uploading your web site and submitting it to a few search engines are long gone, as is the novelty of simply having a web site. With billions of web pages on the internet today, there is a constant state of flux in techniques for marketing a web site. Internet marketing now goes far beyond any single facet, to encompass a variety of channels as well as coordination with your offline marketing efforts.
Keeping your internet marketing tool box full and up to date
A successful internet marketing campaign requires the collaborative utilization of several marketing channels, and ignoring any one can result in dismal results. Mountainview Marketing will incorporate the most powerful tools and the most creative ideas to generate the exposure your business needs.
Search engine optimization (SEO)
The world of search engine optimization is one of rapid evolution. The techniques that may have worked just a few years ago are antiquated today, and many of the techniques that work today likely will not work in the same manner, as effectively, or even at all in the future. To further complicate things, improper optimization can actually cause your web site to be banned from the search engines all together. This is why you need the services of a search engine optimization firm that knows what works and what doesn't, what would cause your web site to be penalized, and how to deliver results in the shortest amount of time.
Pay-per-click (PPC) marketing
Organic SEO is a great source of quality traffic for your web site, but even the most effective campaigns can take a considerable amount of time to deliver results. To bridge the gap during the initial phases of your SEO program, and then later, to supplement it, a pay-per-click campaign should be utilized, which can begin to deliver results almost immediately. PPC can quickly become a "Pandora's box" for the inexperienced though, as it's success hinges on preliminary research, followed by careful analysis and monitoring.
Content development + distribution
A good web site becomes a great web site when it is filled with relevant, quality content. This will help to keep your visitors on your web site longer and keep them coming back, while helping to improve your organic ranking in the search engines. Our team of content developers will produce and upload this relevant, quality content to your web site on a regular basis. The content on your own web site is only one part of the internet marketing equation. The vast number of other web sites out there are another part of it, and we ensure that they aid in increasing your online exposure by uploading relevant, quality content to them.
Email marketing
An inexpensive, yet powerful tool in your internet marketing campaign is email marketing, which allows you to quickly and easily reach a tremendous audience with timely information and promotions. We can implement a variety of web based email solutions as well as targeted email mailing lists.